‘GROWTH OF FM’ CHANGING FACE OF COMMUNITY RADIO: THE NEW VOX POPULI OF INDIA

Abstract

FM Radio is a device that can influence to its listeners in worldwide areas. It has capacity to increase one’s knowledge, ideas, and understanding on any issue while maintaining personal relationship with its transmission. Its listeners interact with their environmental subjects by a medium. It can also be noteworthy, such as bringing change into a person’s attitudes, culture and can cause for social change. Community radio as a medium that gives voice to the voiceless people in the present scenario. It is serves as mouthpiece of marginalized and is at the art of Communication revolution process in our society. With community, radio people from rural areas have the means to make their views on decisions that concern them. The notions of Transparency and good Governance take on new dimensions and democracy is reinforced. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio stations may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. More specialized musical shows are also often a feature of many community radio stations. Community stations can be valuable assets for a region. Community radio stations typically avoid content found on commercial outlets, such as Top 40 music, sports, and celebrity chitchat. The pioneering experience from which today’s community radio has evolved began some 50 years ago in Latin America. There are more than 30,000 thousand community radio stations in the world. In India, broadcasting began in July 1923 with programmes by the Radio Club of Bombay and other radio clubs. It started with two-tier system of broadcasting, namely national and regional. However today they are four tiers of broadcasting with the addition of local radio station and community radio station. Nowadays community radio is the most affordable and prime electronic medium for voiceless people in the world. The last two decades have seen a rapid expansion in the numbering and popularity of community radio station come up in the world. Here my objective and aim is to find how community radio is an effective tool in the society.