SURVIVAL STRATEGY OF LOCAL ELECTRONIC REPAIR SHOPS: A STUDY IN MANGALURU CITY

Abstract

Companies apply various strategies in order to compete with other. Some strategies help companies to earn huge profit, whereas others have to opt for some other strategies in order to survive. Similarly, due to advancement in the technology consumers are benefited with more economical and better quality electronic gadgets, due to which consumers prefer to buy new gadgets instead of getting it repaired if it is damaged. Now days the local repair shops of electronic gadgets are facing problem since there is no business for them. In addition, the showrooms of electronic gadgets render the after sale service which is one more threat to the local repair shops. Hence a study is made on how the local electronic repair shops are doing business and what are the challenges faced by them. For the study, 50 owners of the local electronic gadgets repairs shops from were chosen from Mangaluru to study the challenges faced by them and strategies applied by them in order to overcome from those challenges. From the study, it was clear that these shops are facing several problems and due to which the local repair shops have applied certain strategies such as collaborations, price reduction, etc.