A STUDY ON FACTORS INFLUENCING SOFT DRINK BEVERAGE DISTRIBUTOR’S SATISFACTION IN NORTH KARNATAKA

  • Dr. Krishna Kishore SV. Assistant Professor, Institute of Management, Christ (Deemed to be University), Karnataka, India.
  • Dr. Sanjeev Padashetty Professor, Alliance University, Karnataka, India.
Keywords: Business Customer, Satisfaction, Supply Chain, Distributor, Beverages

Abstract

In marketing, everything boils down to customer value. The competition is not merely between competitors, but it is how best your company is having supply chain system, as compared to the other competitors. Customer value is delivered through integration of supply chain system. The manufacturer needs a good co-ordination with supply chain partners in the execution of distribution strategies. Any changes in the variables of business environment might rise in friction between the manufacturer and the distributors. The manufacturer needs to be sensitive to the in understanding the supply chain partners, who form to be there business customers. The study explores to determine the effect of factors viz., communication, customer support and supply chain consistency on business customer satisfaction. Multiple regression analysis is carried out to arrive at objectives.

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How to Cite
Dr. Krishna Kishore SV., & Dr. Sanjeev Padashetty. (2018). A STUDY ON FACTORS INFLUENCING SOFT DRINK BEVERAGE DISTRIBUTOR’S SATISFACTION IN NORTH KARNATAKA. International Journal of Logistics & Supply Chain Management Perspectives, 7(01), 3270-3276. Retrieved from https://lscmp.com/index.php/lscmp/article/view/2
Issue
Vol. 7 No. 01 (2018): JAN-MAR
Section
Articles

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